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UKAF RUGBY 
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VODAFONE

Brand-Funded Youtube Series

They train like elite athletes. They serve like soldiers. 

Crown & Contact is a behind-the-scenes documentary series following the United Kingdom Armed Forces Rugby team. Men and women who balance the physical demands of elite sport with the weight of military duty. It's a world of early mornings, dual commitments, and a kind of discipline that most rugby fans never see. Working in partnership with Vodafone, headline sponsor of UKAF Rugby, we brought cameras into the spaces where the real story happens; the changing rooms, the training pitches, the quiet moments before a match. The result is a portrait of a team that competes at the highest level for reasons that go far beyond the sport.

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18 MILLION VIEWS

ACROSS ALL PLATFORMS

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OVER 10,000

NEW FOLLOWERS

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TWO NEW SERIES

COMMISSIONED

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